You were already
a creative genius,
and you just forgot?
Before we look at how to unlock your creative genius, we need to understand that creativity isn’t a thing that only a few people were gifted with. We are ALL born with massive creative potential.
The real truth is that most people just “unlearn” how to be creative as we become adults. The good news is that it’s never too late to “relearn”.
First you need to accept the idea that creativity isn’t a skill, it’s a state of mind. And that state of mind can help you unlock answers, ideas and options that will move you forward.
It’s okay. Most of our society prioritizes thinking that appears to produce results and increase our productivity. We DO need linear, convergent thinking and straight-line paths to the outcomes we are aiming for.
But the pace of change we are all experiencing is accelerating, and linear thinking is limiting in a logarithmic world. We need to be able to source our own new options and develop our own pathways. In a world where rules are rewritten constantly, “essential” skills become extinct soon after we acquire them, and at a time when AI’s influence continues to expand…
Adults who regularly do creative hobbies are linked to “younger-looking” brains, often associated with stronger neural efficiency and connectivity.
Creativity is an in-demand skill that helps prepare people for success in the 21st century by elevating a skill that employers have identified globally as a differentiator.
Benefits can show up fast, with even beginners reporting better memory, focus, and mental flexibility within weeks of starting a creative habit.
Creativity supports brain adaptability and mood, boosting neuroplasticity, strengthening emotional well-being, and potentially helping guard against cognitive decline.
Talent is optional, consistency is the lever, meaning regular, enjoyable creative engagement matters more than being “good” at it.
A NASA study during the Apollo program found 98% of five-year-olds tested as creative geniuses. By adulthood, only 2% did. (across nearly 300,000 people over decades)
Here was the big takeaway: We don’t learn creativity; we unlearn it.
What If IS™ helps you remember by rebuilding your rhythm of play and giving you a system to help you generate new ideas and options for any question. What If you could once again reawaken the creative genius that maybe you just forgot about?
Each element feeds the next:
Then you loop back to Sanctuary.
It’s not a ladder, it’s a rhythm.
Creativity isn’t art. It’s a core skill to elevate your life, and you already have it in abundance. In fact, the World Economic Forum recently ranked creativity as fourth on their list of top 20 skills for career success in the 21st century.
In a study conducted by Google, they looked to discover which factors contributed to their highest performing teams. What did they find? High psychological safety was the number one criterion across their best teams.
“With high psychological safety, teammates feel safe to take risks around their team members.“
Creative thinking and the S.P.A.C.E. framework is a perfect gateway to elevating risk-taking with your team and expanding options that lead to real lasting solutions.
That’s why we’re designing the perfect game to help you practice the art of play, together with the teams, friends and family you care about most.
Creator of the "What If?" Imagination S.P.A.C.E.™, Aaron Lee has spent more than three decades helping leaders and teams rediscover their imagination — as a designer, animator, agency founder, and now growth coach. He’s worked with brands like Dunkin’, Orangetheory Fitness, Aveda, SAP, and Disney Imagineering at EPCOT. Through it all he's learned that when people get their rhythm of play back, everything opens up — business, relationships, joy.
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This is going to be seriously, fun. A game that puts the practice of play to the test. We'd love your help...
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